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Quality content writing for blog on web is bit different experience from writing for print media. Often the quality content writers from print media complains to found repetitive words on the web which sounds annoying to them. But this repetition of certain words on the blog or web is what we called keywords are very essential for SEO or search engine optimization.

Why quality content writing for blog is different from print media?

While writing quality content for blogs or website, the content writer has to take care of getting rank in search engine to reach their article to maximum visitor for most of keyword search. The search engines on the other hand rely upon density of keyword used in the content as one of the factors determining the relevancy of the content with the searched keyword or keyword phrases. So, the repetition of keyword becomes necessary while writing for blog or websites.

The print media does not depends upon the keyword repetition for gathering popularity, they instead use different publishing strategies to attract their readers which includes better cover-page photography, attractive interesting articles along with quality content.

How much keyword repetition is necessary on the web?

Though keyword frequency to increase keyword density is necessary for SEO but some bloggers or amature SEO masters overdo with the frequency of appearance of keywords on the same page. Since keyword density is one of the essential tool os SEO, so abusing it will definitely let you in trouble as search engines do penalize your site either by decreasing search engine ranking of your website / blogs or by not bann it for keyword stuffing or spamming. So, it is a wise decision to keep restrict your keywords on a single page max. upto three and the density should be limited between 3% to 5%. Though this is never a written rule but a general trend followed by successful bloggers and webmasters.

“How many Keywords can be used per page?” is the most common question that swirls round most of our mind while publishing any article. But the exact answer is yet to be known as Search Engines never disclose their rules of selecting the most relevant pages. But there is general trend used by most of us about the number of keyword that should be present on each webpage.

Effects of too many keyword on a single page.

Most of the people try to use too many different types of keywords or key phrases on a single page thinking that this would help them bringing traffic to that page by hitting any of the keyword present there. But this is a mis-concept. While trying to use more than two or three different types of keyword would resulting in dilution of different keyword density on the same page resulting that your page would rank for non of the keyword search on the search engines.

It would be better if a whole site with 40 pages being created with in a biased way with two or three keywords instead of a single page with 40 keywords. The former type of sites will rank top of the search engine for those two or three targeted keyword and be able to bring more and more traffic due to its relevancy with the search terms. Each of the 40 page will provide 40 different roads to reach the same website. On the other hand the single page with 40 different keyword would compete with each other diluting the required keyword density to get found by search engine.

This also has the same effect on the ads being served by different advertising companies. The website with 2 or 3 primary keyword would get the most relevant ads compare to the next type where the ads serving has been affected by dilution of keyword density resulting in non related ads.

Conclusion: It would be better to focus on 2 or max up to 3 different keywords on a single page to get better search engine ranking results.