Big Blog Academy

Keyword research or selection is the only secret skill that can help you win the online existence. But, this is very unfortunate that this secret is not hidden and everyone is running after the same. Consequently when everyone is running after keywords, the competition for the keyword gets stiffer. But you can win this battle with little more intelligence.  Below I have mentioned the strategy that I follow for keyword selection.

I always avoid any keyword research software for keyword selection but I always use them whenever I have to do research for keyword. Now you may be getting puzzeled. Don’t worry, everything is being clearly mentioned here.

Disclaimer: I never claim to be the best keyword selector and all my keywords get 100% hits, but I often find my keyword works for 1st page of search result.

Why I avoid any keyword research tool?

The main reason of avoiding keyword research tool for selecting keywords is nothing but its popularity. To me, it appears that sometimes your strength is so much visible that it becomes your most appearing weakness. Whenever anybody starts searching the for how to do keyword research, then any search engine you consider gets flooded with various software tools available for keyword research. Though each and every software tool performs different way but I never rely on just click and pick method from their result, because it is obvious that what I am using is being used by lakhs or crores of blogger. So, what is special you are trying? its just something better than nothing.

Solution: Defenitely don’t avoid these keyword selection tools but try your own brain or take advice of SEO experts to select the best keyword for you.

So, How do I select key?

Its nothing special way, but a simple tricky way. I generally use to follow the below mentioned steps.

1. Never use any specific keyword tool except Google Adword Tool. But never just open Google tool and pick from it.
2. Analyse each and every synonyms available from keyword selection tool.
3. Take considerable to put each and every available keyword suggestion in Google Adword Tool.
4. Since I cares about AdSense, I use to analyse Advertiser Competition and Search Volume.
5. I try to select the medium advertiser competition competition with medium to high search volume depending upon the topic to write upon. But this is not the end.
6. Now selects few of them that I think will work out for me, now put each of them in the most wanted Google Search Engine.
7. Now I use to check out the medium competitive keywords in search results among them and start working on them.

May be you find this is the most non-sense way of selection but one thing I would like to say you that no software can take place of human brain and human instinct. You should agree that better ideas may emerge in seconds but it takes time to reach towards the best cumulative ideas to choose from.

But do stick to the ideas that work for you.

Search engine ranking or getting visible at the top of SERP is the ultimate target of any blogger or web-master. Though it is a tough job to achieve 100% success but not impossible.

A little grey matter can help you in this process. To understand it clearly that how people finds our blog and how does Search engine helps in the process we have to start thinking the way a blog visitor thinks before getting on your blog.

First of all you have to keep in mind that keyword selection and quality content are the two aspects that you can’t ignore for Search engine ranking and visibility to get to your potential visitors.

Keyword analysis is necessary

Before start writing just because some topic or issue hits your mind you should have to do a little keyword analysis. The keyword analysis has some basic rules to follow. Think as if you are a visitor browsing web searching for something that you are intended to write about. List down the followings on notepad for future reference.

1. What keywords come to your mind to search about that topic?
2. Do you keep concentrate only to keyword or you would like to use phrases too?
3. Try out the possible keyword combination in your phrases to search the topic?
4. Try out using some synonyms as search engines are smart enough to track the synonyms and return you the most relevant search.
5. Browse for your competitor’s blogs and websites to checkout how they are re-presenting the same product in a new way?
6. Think about the common term used by the common people for the product or topic apart from the technical terms used in your trade because people often use non trade names for many things.

This analysis will help you to get the probable keywords that your potential blog visitor will like to search. The presence of those keywords in your blog will serve as entry point for your visitors through Google and other search engines. Thus increases the chances of Search engine ranking and visibility of your blog.

Keyword selection for new and unique product.

If you are trying to write in your blog or website about something new without any brand name associated with it and which has not yet been published before neither there is any keyword set for that till date, then how would you help the product or concept, issue to get popular among public because at initial stage no one would be searching for it till they accidentally come to your web-page and get know about that.

Now at this stage a little strategies implementation of general knowledge will help to create keyword for that. Let me show you how?

Every issue, product or concept is directly or indirectly associated with atleast one of the physical things or human demand or something. So try to insert the keywords related to that. But don’t try to stuff the content with with keywords, otherwise you will be penalize by Google and ignored by blog visitors.
Creating quality content with those keyword with which the product or issue is associated with will help people to come across your new product while they will be searching for their common things.

How to increase your blog visibility in Search Engines?

Every blogger expect their blogs to get maximum visibility. But they often make a common mistake resulting in less or no visibility in search engines. The mistake is less number of content on a certain topic. To get more and more visible in search engines you have to create more number of content on the same topic showing different aspects of it. This helps increasing the keyword density in your blog that serves as entry points for your potential visitors to your blogs through search engines.

Hope these tips will help you to increase the blog visibility and ranking in Search Engines.