Page rank and back links are interrelated. Perhaps you are doing the most to acquire back links from all possible sources that you can. This makes a perfect sense to do this because these back links will help your pages to get Google page rank. So, why don’t you start from where it is most easy source of getting back links to increase your Google page rank.Yes its your own site and internal linking will serve the purpose.
What is internal linking or internal back links?
The internal links are the back links that leads to another relevant page within the same blog or website. This is very much similar to incoming links pointing towards any relevant page on your site from other websites/ blogs. This internal linking is the most authenticate way of casting a vote from the linking page towards linked page within the same website.
How internal linking helps getting Google page rank?
Internal links using anchor text being similar to back links, it helps search engines to very important details about the pages linked to.
- It let Google search engine know about the keyword or phrase for which the linked page would appear most relevant to serve in the search results. Thus search engines are getting more information regarding the relevancy of the page and helps them positioning the page in Google search result.
- The internal links also helps Google bots to know about the recently published relevant information about certain keyword or phrase without waiting long in the queue for crawling.
- If the internal linking are done from already indexed or ranked relevant page, then that internal back link would be of more importance in the eyes of Google search engines to authenticate the newly linked page as already authenticated page is casting vote for this page. The higher the PR of the linking page would be, the higher would be the chances of getting higher search ranking and PR or page rank for the linked page.
Internal linking is more important than external back links. Why?
Internal linking is one of the most popular SEO tool of webmasters. Incoming back links from external sites which points mostly towards your home page putting your home page to the higher priority in the eyes of search engines. Thus it is your home page that achieve higher page rank in your site leaving other pages to low priority with almost zero or 1 page rank. But with internal linking you yourself can set back links to the relevant internal pages of your site, helping Google search engines to know about these internal pages without waiting in queue for their crawling.
With the help of internal linking you can link any page with the relevant anchor text from another page. Thus setting back links to most of your site’s internal pages, help them getting page rank and positioning them in search results.
Remember: It is a bad idea to set lots of internal linking from a single page, as this will dilute the links and helps nothing for doing internal linking.
Thus internal linking or internal back links will help the internal pages of a site to get indexed soon, as well as getting page rank and higher search ranking.
