AdSense ads placement or positioning is another important factor that decides the AdSense revenue generation. In-fact displaying any kind of advertisement on your site to yield maximum click conversion is an state of art mixed with common intelligence. It doesn’t matter whether you have a blog or website and how much informative content is there on your site, if your ads are not at correct position or type, it would yield you less to nothing in terms of revenue.
AdSense optimization consists of several factors like ads positioning, ads type, ads size, ads color. But we would concentrate here on the first two viz. – ads positioning, ads type.
Types of advertisement and their placement.
In my previous article, I have discussed that you can opt. from any of the two types of image vs text ads for your blog or website . So, there are certain unwritten rules for types of ads placement on your blogs and website.
Placement of AdSense image ads or image ads.
Image ads work best on certain places like
- Banner ads placement in the header section above menu-bar, where the content is being clearly demarcated from header section.
- Horizontal banner ads in the footer section, where it is similarly demarcated from the content section but very near to the content.
- Flash or image banner ads sometimes on the left side of the content in its full vertical length depending upon the type of template or theme used.
- Similar vertical length image ads placement on the right hand side bar towards footer.
Placement of text ads.
- Text ads work best at the beginning of the content.
- Text ads in horizontal length also works well in the middle of the content.
- Horizontal text ads or other forms performs better just at the end of the content where the visitor end up reading your content and start searching for something related to that.
Placement of link ads.
Link ads also comes into play to contribute to your revenue earning from ads when it is placed at correct position.
- Link ads just below menu-bar works well.
- Link ads also works well near the footer section and in sidebar where depending upon the theme or template used.
Remember that this is my own experience and it may not work for you based on the theme used. But I am sure a strategic application from the above said placement of ads can yield you better click conversion and revenue generation.
