Factors, why Google put ban on a blog.
Google and all other search engines generally hates banning a blog or website. But these search engines are dedicated to make internet a useful and informative place to help the visitors searching information on the web. Google has their own terms and webmaster guidelines that should be follow to get rank on their search engines. Avoiding or manipulating these terms and guidelines will resulting in serious consequences of penalizing or banning. There are several factors that are responsible for getting your site ban on Google.
Factors responsible for Google ban on a blog / website.
- Hidden text - Many bloggers starts trying Black Hat SEO strategy in a hurry to get more visitors and highest page rank. They use to put non related texts on their pages which are not visible to readers as they are being perfectly blended with background with same colour. Some non expert SEO makers are trying to stuff keywords with the same blending technique, so that the presence of those words does not affect the reading fluency. But the Google spiders are smart enough to trace these text out and may put ban on your blog.
- Cloaking – This is one of the smart Black Hat SEO techniques that many bloggers or SEO experts adopt to attract visitors to their page in wicked manner. In this technique, the content being served to user’s browser is completely different from what is being served to the search engine spiders. This misleads search engines in serving the most relevant content to its user and consequently the users lands to the page by clicking on the search results they are not searching for. Hence if Google search engines can trace it out, your site will be at the risk of getting permanent banned by Google.
- Doorway pages – This is again another well known technique of Black Hat SEO, in which the users are taken away from their relevant search to some non related pages by prompting the re-direction to that page. This is also a form of cloaking. So, in an attempt to do SEO, don’t just fall trap to Black Hat SEO.
- Duplicate content – Duplicacy of content falls under one of the serious crimes adapted frequently to flood the web. The internet is a place where 90% of the content you are visiting are those you may have encountered earlier. They are exact carbon copy from other websites. Though Google doesn’t ban the sites for copying from non copyrighted sites but if you are copying content from sites having their copyright, then your site is at high risk of getting banned.
- Automated activities on site – Many bloggers are in a hurry to increase contents on their blog and thats why they use automated softwares to create contents for them. The automated content writing softwares creates plagiarised contents taken from various sites. They also use automatic link submission and clicking on ads. Remember that automated submission and clicking is against Google terms.
- Avoid link exchange with non trusted sites – Link exchange is a part of White Hat SEO, but it has some rules and limitations to follow. Do not exchange links with earlier banned sites or any prone sites, spamming sites. All these contribute nothing to your site but can place your site in a position of getting banned as in SEO community these types of sites are known as “bad neighbours”. Do exchange link with relevant sites having higher PR than you. Perform thoro check up about the site information you are linking with.
How to remove ban on your site once it gets in?
Once you get ban unwillingly doing something for SEO, then you have to recheck all the factors present on your site responsible for it. The best way to do ethical SEO on your site or blog to learn all about SEO, its types. After that you have to rectify all the problem causing issues and resubmit it to Google through Google Webmaster Tools for reconsideration. If everything will be perfect, you can hope that Google may start indexing your site again by removing the ban. But it may take time or may not be accepted for re-consideration. So, its better to take care of the factors so that your blog or website should not be at such risk level.
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