Use Synonym keywords – avoid keyword stuffing
Keyword density and keyword stuffing has a very delicate demarkation line to differentiate between. SEO experts are in constant effort to increase the keyword density within safe limit as mentioned in Google webmaster guidelines, but still there exist some risk to cross the LOC and get penalized by monster Google. But there is always a safe strategy of using synonym keywords in the content to increase keyword density without falling trap in keyword stuffing and safely increasing content relevancy with the search terms.
- Use synonym for keywords
What is synonym keyword for search?
For a long time Google use to search contents and decides relevancy of the content based on keyword stemming. It means that you can use keyword in phrase or individual but that should consist of a part of the primary keyword. For example if you type the keyword RUN, Google will return you with results of run, runs, running etc. Notice that the keyword has the term RUN.
- keyword stemming
The main disadvantage of this keyword stemming is that it is Google who sets this kind of algorithm for deciding the relevancy of th content for displaying them on search result. But about 75% of total net users does not know about how search engines work nor about their algorithm. So, you never know what the users would type to search the content related to your blog.
So, this problem must have to be sorted out to make the search more relevant not only in the eyes of Google but to the eyes of the end users.
This is where synonym comes into play.
Google has worked much and at last they succeed to implement synonyms in their search algorithm.
Consider this excerpt from the Google blog post on synonyms
Synonyms are the foundation of our query understanding work. This is one of the hardest problems we are solving at Google. Though sometimes obvious to humans, it is an unsolved problem in automatic language processing. As a user, I don’t want to think too much about what words I should use in my queries. Often I don’t even know what the right words are. This is where our synonyms system comes into action. Our synonyms system can do sophisticated query modifications, e.g., it knows that the word ‘Dr’ in the query [Dr Zhivago] stands for Doctor whereas in [Rodeo Dr] it means Drive. A user looking for [back bumper repair] gets results about rear bumper repair. For [Ramstein ab], we automatically look for Ramstein Air Base; for the query query [b&b ab] we search for Bed and Breakfasts in Alberta, Canada. We have developed this level of query understanding for almost one hundred different languages, which is what I am truly proud of.
How to gather idea about synonym keywords?
SEO minded people finds Google has really setup up synonym for their search algorithm in a very interesting method. Below is the screenshot taken by me on the following search – “~driving help” (I would like you to notice the synonym search displayed by Google for the term driving). First check out the pic and then read the explanation below.
- synonym search by Google
In the above pic. you will notice that Google search result displays different alternative terms for search keyword driving. They are driving, drive,drivers, travel etc. This means Google search algorithm has been set to come more close to the keyword being searched by trying to understand the real intention of the user by displaying the results for the terms close to or related to or synonyms to the searched keyword. Even Google search result tries to help the user by providing the keyword suggestion at the bottom considering that user may be searching for something but s/he is not getting the proper keyword for that.
- Google keyword suggestion
The advantage of usig synonym keyword or related terms in your content to increase keyword density is that it increases the chances to rank your content for the most related searches because you never know that what people are going to type while searching for the content related to your site and the best part is that you are always playing safe for getting trapped in the risk of crossing the LOC of keyword density into keyword stuffing for the repeated words.
Synonym keywords from SEO point of view.
SEO if broken into its simple existence will reveals its components as “RELEVANCE + IMPORTANCE”.
By the term relevance Google tends to establish relevancy of your site’s content with the search terms and if it finds your content as more relevant than others then it will display your contents on the top of search results. Now if you are trying to increasing the density of a specific keyword by repeating it several times then may be you are at risk of crossing safe limit and the other thing that is more possible is that you hardly get advantage of ranking for the search terms synonym or related to the keyword you have selected because you have not used it in your content.
When it comes to importance, then also using synonym has extra advantage. It helps others to get link to your site for those different terms present in their sites. Thus increasing your keyword’s and the site’s importance as well for the synonym keywords thus helping your blogs to get at the top of SERP.
Since the rule of thumb about keyword density is that it should be somewhere between 3-7% on the page, it is always better to play on the safe side of increasing the keyword density avoiding keyword stuffing using synonym keywords and taking extra advantage for that.
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