On page and Off page SEO factors
SEO is the prime concern of every bloggers and webmasters who know that creating content is not the final thing but there is much more, that should be kept in mind from the very beginning of all to get the content rank in the search engine resulting pages. But most of the new bloggers or website owners does not even have clear conception about types of SEO. Here on this post you will get a little idea about the types of SEO and the factors affecting SEO.
Types of SEO.
SEO has been divided into two broad categories – On page SEO and Off page SEO.
On page SEO
This includes the over all of your website or blog which sets the foundation of the optimization process, so that the search engines can find it more useful for the readers who are searching for some keyword present on your article.
- When talking about on page factors for search engine optimization, it is better to understand that it starts right from the selection of domain name URL, permalink name and structural url naming.
- The selection of title also worth mentioning. Google and other search engines do rely on title for setting relevancy of the content with the search terms.
- Internal linking between posts do even better. Try linking between newer and older post on your blog/ website whenever possible.
- Site map creation .xml type helps the search engines crawl better on your site in customized way.
- Creating quality content rich with information for every targeted keyword will help developing authenticity of your site in the eyes of search engine.
- Error free html coding in the site will add to SEO.
On page factors that should be avoided
- Keyword stuffing - Inserting lots of keywords on a single page will ont only dilute your necessary keyword density for search engine ranking but the repetition of keyword will risk you to get caught for keyword spamming.
- Hidden text – Hiding text by using same font and background color will not help you as search engines will caught you and may ban your site for black hat SEO.
- Cloacking – never try to show something else to your readers than what search engines can see.
- Duplicate content – Search engines and the readers as well love only orignal content to read.
Off page factors
The off page factors are the toughest part to achieve in compare to on page SEO as it focuses on developing site’s relationship with other sites. These includes the following -
- Using anchor text – Anchor text in the links to relevant sites or pages with similar content on your site helps the search engines to know more clearly about your site
- Establishing links with quality sites helps acquiring more authenticity from search engines.
- Developing link popularity can be achieved from social bookmarking, social networks etc.
So, on page and off page SEO are two different aspects of search engine optimization targeting towards the same goal of attaining higher search engine ranking thus bringing more and more traffic to your site, giving better ROI from your blog or website.
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