Anchor text links help search engine ranking
Anchor text are considered very important from the search engine ranking point of view. The successful bloggers use this anchor text as one of the effective SEO tool to achieve higher ranking in Search engine resulting pages.
What is anchor text?
Anchor text are the words or phrases enclosed in the hyperlinks to some relevant page either present within the sites or some external sites. It is the second highest SEO factors that most of the webmasters use in their blogs and sites to prove their pages more relevant in the eyes of search engines. There are several another on page and off page SEO factors which helps ranking your web-page.
In the above line, on page and off page SEO factors has been hyperlinked to the related page within my blog. The words enclosed in the hyperlink above is the anchor text.
How this anchor text helps your readers?
The anchor text helps your readers to get a clear idea about what they would expect to read on the page that they are going to click. The above example shown by me clearly helps the readers to get an idea that if they would click on the link above, they would land on the page which will tell them only about on page and off page factors of SEO. This is better approach to the readers instead of telling them just click here to know more about on page and off page factors. If I would rather tell my readers click here, the readers may hesitate to click on it as they may be start guessing about the page they are going to land after clicking the link.
The drawbacks of click here anchor text?
Many new bloggers or website owners who does not know the usability of applying proper anchor text often fails to achieve high ranking despite of using many relevant anchor text in their blogs or site. The simple reason being that they often use click here term as their anchor text. Now let us look at the impact of the words used in anchor text. The words used to hyperlink other relevant pages turns to keyword. Now, it is very obvious that click here is a keyword that we are not targeting for ranking higher in the search result. So, its better to use the terms as anchor to the page as keyword that you would like to rank for in the search engines.
How anchor text helps your blogs/ sites in search engine ranking?
Anchor text not only helps reader but the blog/ site owner in achieving search engine ranking. Search engine especially Google has a special operator “allinanchor” which is always engaged in searching anchor text links all over the web. The high importance to anchor text links by Google is due to the fact that Google’s one of the prime factor for providing page rank is considering back links to a website and the anchor text all over the web provides this back link. This is a symbol of trust by one site over other or the pages within the own site. People often links to the most relevant page appear to them associated with the word.
So, while crawling for this anchor text, Google search engines and others give more importance to the sites connecting with this anchor text back links. Even when you connect to some already trusted site by Google, then your site also acquire some importance in terms of being associated with trusted site and most relevant page associated with the word. This way Google search engines plays a positive role in increasing your search engine ranking by trusting your site.
So, from the very next time, when you would start writing or doing SEO, do consider anchor text links as being 2nd most important factor of SEO for achieving higher ranking in search engines.
Related posts:
- Search Engine Ranking is not enough for a successful blog. It is not that Search Engine visitors just keep on clicking serially each and every site links appearing on the search result. On the contrary, people are still very choosy while selecting the articles to visit among the first result page of the search engine. This may really upset you...
- Search Engine ranking and visibility Search engine ranking or getting visible at the top of SERP is the ultimate target of any blogger or web-master. Keyword selection and quality content are the two aspects that you can’t ignore for Search engine ranking and visibility to get to your potential visitors. But do you know how...
- Get high page rank with internal linking or internal backlinks This internal linking is the most authenticate way of casting a vote from the linking page towards linked page within the same website. Setting back links to most of your site’s internal pages, help them getting page rank and positioning them in search results. Remember: It is a bad...
- On page and Off page SEO factors SEO is the prime concern of every bloggers and webmasters who know that creating content is not the final thing but there is much more, that should be kept in mind from the very begining of all to get the content rank in the search engine resulting pages. But most...
- Back links and its importance in getting higher page rank Backlinks are also known as extra rich oxygen for blogs / websites. This is the backlinks which helps getting a blog more exposure towards the top of search engine rank. It is measured by Google Page Rank. So, backlinks has its special importance when we are talking about the authority...
- SEO mistake – Meta title tag change hurts Google ranking One of the very common mistake that most of the non SEO experts do when we are trying to achieve better SEO for our blogs is changing blog titles for ranking higher in search engine. But it should be avoided as changing titles or permalinks etc. always hurts Google ranking....
- Google Page rank explained – how to get high page rank Google page rank is the measure of page authenticity set by Google based upon certain criteria. The higher the page rank alloted, the higher the chances of the page to get higher position in search ranking in Google. Google page rank may be a primary factors among many others but...
- AdSense image ads vs AdSense text ads revenue AdSense contextual advertising seems to be number one choice for the bloggers on the web. But every time when it comes to finalizing a new AdSense code, most of we get hang for a while over the question “Image ads only / text ads only or image and text ads...
- Google sandbox effect penalty for agressive link building. Google sandbox effect is an filter effect for new domain websites to prevent them from getting engaged in agressive link building for achieving high page rank by purchasing paid links....
- How many keywords can be used in one page "How many Keywords can be used per page?" is the most common question that swirls round most of our mind while publishing any article. But the exact answer is yet to be known as Search Engines never disclose their rules of selecting the most relevant pages. ut there is general...